Why is identity and access management (IAM) important in cloud services?

Identity and access management (IAM) is crucial in cloud services because it specifically focuses on controlling user access and permissions to sensitive data and resources. In cloud environments, where multiple users and applications may require access to various resources, it becomes essential to ensure that only authorized individuals can access certain data and perform specific actions.

By implementing IAM, organizations can enforce authentication measures, assign roles, and permissions, and monitor access to resources. This not only helps in protecting sensitive information but also aids in compliance with regulations and policies regarding data security. Effective IAM practices prevent unauthorized access and reduce the risk of data breaches, making it a fundamental aspect for maintaining security in cloud services.